Section 1 : Crafting the core value proposition

Step 1 Understand the product.

Techshlok services are helping innovators and companies in launching their electronics hardware product.

Launching a new Electronics Hardware product is challenging because of various unknown steps in development, very high error cost, unavailability of required infrastructure and difficult to find skilled labor.

Our services helps in quick POC development to get early user feedback, faster Go to market time, and complete Product Development cycle implementation which includes getting required Certifications and optimizing the product in terms of Cost and Efficiency.

Presently, people either struggle to develop their own with trials and error, they give it to freelancers or look out for agencies to get their product developed.

Our Category is Relatively New Category

Our Services are PULL Services in a New Category.

Our Job To be Done (JTBD) is to solve for Brand Awareness and Trust.

People are very skeptical in sharing their product development to a new team so Trust is an very important aspect for us. Trust is divided in two factors : Trust in Capabilities, Trust in Integrity.

​

ICPs

Company Type:

Startups/ Mid Scale Companies

Company Size:

1 to 50 employees

GMV/Funding Raised:

Series B+, Less then $10-12 Million

Industry Domain:

Consumer, Medical, Industrial, Logistics, Automotive

Stage of Operations:

Early to Growth (Rapid Scaling)

Organization Structure:

Flat hierarchy, small lean team, faster decision making

Location:

India, Europe

What social media channels do they frequent

• LinkedIn, Twitter, Instagram

What websites/blogs do they read

• Y Combinator, TechCrunch, Hacker News, Your Story, Inc 42 Media, Entracker, Live Mint, VC Circle, Economic Times

What is their pain point

• Limited in-house engineering and R&D resources, crunched for budget and time, need for cost-effective solutions while ensuring quality and accuracy

Who are their influencers

• Other founders, Startup accelerators, angel investors, VC’s, Reviews online

Who are their blockers

• Limited budget, lack of expertise and knowledge, lack of time

What they are looking for

• A collaborative partner with expertise and excellent engineering who can use cutting edge technology to bring the startup’s idea to life

Core Value Proposition

For [Startups/ Mid Level companies] who are looking [to launch a new hardware product],

TechShlok is [Electronics Product Design House] that helps them in building globally standard product with engineering excellence.

Section 2 : Finding the Brand Wedge

Category Insights : Agencies are usually non professional, delay work as they take lot of other works too, Get things done from unskilled developers, Try to take money for changes or improvements which could have been part of original requirements.

Customer Non Negotiable : Confidentiality, Development Quality, Product Cost vs Efficiency Optimization

​

Customer Negotiable : Development Time, Development Progress updates

Aspirations : Functional

If the Electronics Design House Industry perception is that Agencies are non professional and deliver low quality work and customer feels helpless(As once project is given, it is very difficult to start afresh) and delayed, TechShlok will always be a professional partner with clarity in various development processes.

​

Look : Competent, Stalwart, Cutting edge ,Innovative, Tech-savvy, Sleek, Modern

TechShlok is Professional but not Excessively Serious.

Speak : Authoritative, Knowledgeable, Concise, Informative, Expert, Strategic, Analytical, Insightful, Technical, Cutting-edge

TechShlok is Technically Informative but not over analytical

Behave : Customer-focused, Agile, Creative, Solution-oriented, Collaborative

TechShlok is Collaborative but not interfering.​

​

​

Section 3 : Applying brand on & off the product

Present Stage

Website banners

Social Media Banners (Not professional image and post content)

Website Content:

Too Much Long form content presently,

​

Action Items :

​

Brand Look : Professional

Color theme of BLUE is correct, no change required. It is already implemented at Website, Logo but not in Social Media posts.

Long form content on web pages needs to be short and concise.

Social Media posts needs to more informative than general posts.

Website banner demonstrating that we keep Confidentiality a top priority. (IMPLEMENTED)

​

Brand Speak : Technically Informative

Replace the generic Tagline "Sharing Technology" to "Your Innovation, Our Engineering" to make it more customer centric.

To add Valuable insights on website, i.e. Adding White paper on critical challenging areas like "Product Certification", "Hardware Testing Cycle".

To add PortFolios of previous developed product with their story or ROI to the customer. Present portfolio is poorly conveyed with less clarity as what value was added to client.

To establish Trust, we need to write Case Study of the previous success story.

Format of Case Study :

A. Product Name  

B. Client/ Brand Name 

C. Problem Statement 

D. Solution  

E. Result and Client testimonial (if possible) 

F. Conclusion (Business Value or any impact created by the product ) 
 
In D. Solution,   
Approach is a sub heading where we will explain the approach to develop the project and show the process of development with time taken to develop.

Brand Behaviour : Colloborative

To train the engineers and Project Managers to be professional, collaborative and educational to clients with their problem statement.

Weekly Video updates about the project status, working/progress.

Suggesting alternative architecture wherever better for the product even if that means getting less work or low revenue with that project.

​

Action within 48 hours in case of any bug at user testing or trials.

Strict NDA with team, data policy to keep the project data within office to make sure that Client's confidentiality is maintained.

​

Share ebooks on topics like "Steps of Harware Product Development", "Dos and Donts in Hardware Development Journey" to educate customers and come up as Thought leader.